"WeChat, launched in 2011, has rapidly become the most favoured Chinese social media. Globally available, equally popular both inside and outside China and widely adopted by Chinese migrants, WeChat has fundamentally changed the ways in which Mandarin-speaking migrants conduct p…
"WeChat, launched in 2011, has rapidly become the most favoured Chinese social media. Globally available, equally popular both inside and outside China and widely adopted by Chinese migrants, WeChat has fundamentally changed the ways in which Mandarin-speaking migrants conduct p…
"WeChat, launched in 2011, has rapidly become the most favoured Chinese social media. Globally available, equally popular both inside and outside China and widely adopted by Chinese migrants, WeChat has fundamentally changed the ways in which Mandarin-speaking migrants conduct p…
Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
"App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky". Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, s…
Super-sticky WeChat and Chinese society
by Chen, Yujie, Mao, Zhifei, Qiu, Jack Linchuan
fromEmerald points
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo…
This book discusses the rich and varied culture of China's online society, and its impact on offline China. It argues that the internet in China is a separate 'space' in which individuals and institutions emerge and interact. While offline and online spaces are connected and inf…