The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of s…
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"Understanding and correctly applying ethics is an essential part of any research project. Students and researchers often struggle with knowing how and when to consider ethical issues and what to do when things don't go to plan. With examples throughout, this book is a practical…
"Understanding and correctly applying ethics is an essential part of any research project. Students and researchers often struggle with knowing how and when to consider ethical issues and what to do when things don't go to plan. With examples throughout, this book is a practical…