REFERENCE

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This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers' brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story,…

This is the one guide that anyone who writes--whether student, business person, or professional writer--should put on the desk beside pencil, pen, typewriter, or word processor. Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbo…

Saul Kripke's 'Locke Lectures' were delivered in Oxford in 1973. Delivered in Kripke's usual extemporaneous style, for years the lectures have only been available as a transcription that has been informally exchanged among philosophers. This volume, which publishes the lectures,…

Joseph LaPorte offers an original account of the connections between the reference of words for properties and kinds, and theoretical identity statements. He argues that terms for properties, as well as for concrete objects, are rigid designators, and defends the Kripkean tradit…

An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business wo…

In this lively gambol through the history of "ations and "ation books, Gary Saul Morson traces our enduring fascination with the words of others. Ranging from the remote past to the present, he explores the formation, development, and significance of "ations, while exploring the…