La 4e de couverture indique: "Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different b…
"La vie au guichet, c'est le travail quotidien de l'adiministration ; un univers fait apparemment de routine et d'anonymat, mais dont les protagonistes ne sont jamais réductibles aux rôles standardisés qu'ils sont censés jouer. Les "usagers" ne viennent pas uniquement chercher c…
"We live in an era where many citizens feel increasingly uncertain about their futures, having to deal with stagnant wages, globalization, and wealth and income inequality, while, at the same time, policymakers appear unable or unwilling to reach any viable policy consensus on a…
"This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personali…