With Web 2.0 dramatically changing how we communicate, succeeding in public relations today requires bringing your skills to a new level and applying them in a new way. This involves not only mastering blogs, podcasts, social networks, and the latest digital novelties, but lever…
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of t…
"Learn the latest tools and techniques to communicate with buyers directly and in real time, raise online visibility, and increase sales ... [T]his one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated fifth …
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no…
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visi…
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more th…