On the campus of Brigham Young University (BYU) sits a 66,000-seat stadium that bears the name of a college football hall of fame coach LaVell Edwards (1930-2016). While pursuing his doctorate, Edwards (1978) decided to focus his dissertation on college recruiting and significan…
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Around the world, companies are rapidly moving towards outsourcing to enhance their competitive position in the market through reduction in product development cycle times (costs), demands for better quality, improvement in supply chain management and higher expectations from mo…
With the increasing expansion of companies into the global markets, Relationship Marketing (RM) has become more significant than ever, drawing to it the interest of scholars and the attention of practitioners. One aspect of the subject, which this research addresses, is the need…
Relationship marketing provides a new foundation for thinking, genuine change in values and ethics and a new logic that sees consumers as the prime drivers of the value creation process. It seems to have a lot to offer to social marketing, however, despite its potential, the soc…
Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add to the debate about what coun…
Trust has a moderating effect in forming and maintaining business relationships as it reduces uncertainty and the perception of risk. The limited research on globalization of medical care indicates a trend in partnership agreements between the U.S. based organizations and their …
Rapidly changing competitive environments are forcing firms to build long-term relationships with their partner. Relationship marketing that stresses on the long-term orientation can yield sustainable competitive advantage. Trust among the parties and commitment must be strength…