Retail trade

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Drawing upon the knowledge and experience of leading retail academics and practitioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, theretailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across ret…