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Offers step-by-step instructions for everything involved in planning and running a retail business, covering such topics as budgeting, financial planning, marketing, using social media, and managing daily operations.
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated…
Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.
Retailing
by Lusch, Robert F., Dunne, Patrick M., Carver, James R., National Retail Federation (U.S.)
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Type: Book
-- The true story that inspired the Masterpiece series on PBS "Enthralling ... (an) energetic and wonderfully detailed biography."?London Evening Standard? "Will change your view of shopping forever."?Vogue From the Trade Paperback edition
In 1909, the largest department store in London's West End, designed and built from scratch, opened in Oxford Street in a glorious burst of publicity. The mastermind behind the facade was American retail genius Harry Gordon Selfridge: maverick businessman, risk-taker, dandy and …
"When the visionary American retailer Harry Gordon Selfridge, rightfully known as 'the showman of shopping', moved from Chicago to open his eponymous store in Oxford Street, he brought with him his heartfelt belief in the sex appeal of shopping." "In the process Selfridge became…
