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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Aufgrund einer Veränderung des Kundenverhaltens sowie eines zunehmenden Wettbewerbsdrucks versuchen sich zahlreiche Unternehmen von einem reinen Produkthändler zum Lösungsanbieter zu transformieren. Julian M. Kawohl entwickelt einen Messansatz für das Konzept der Lösungsorientie…
This book explains how to "launch a successful independent retail business, make your web site shine, connect with customers and increase sales, [and] simplify operations with forms and templates on CD."
Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace--from your original dream and the day-to-day operation to establishing a connection with customers and increasing…
Le merchandising
by Fady, André, Renaudin, Valérie, Vyt, Dany, Seret, Michel
fromVuibert gestion
0
Type: Book
There is common theme within the literature that a store represents the tangible and intangible values of the company's commercial and retail organisational philosophy. Given this, it could be considered as a brand, with all the associated competitive advantages that correspond …
The author of the national bestsellers "Fluke" and "The Stupidest Angel" returns with this absurdly outrageous, howlingly funny, scathingly satiric novel about a neurotic, just-widowed father of a newborn whose life takes a really weird detour.
An inspirational and unique showcase of international retail design and planning.
