Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to sem…
Covering the key theorists, concepts and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism, Berger brings cultural criticism to life by making these theories relevant to students' lives. Illustrating his explanations with excerpts …
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"Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or d…