Selling is easy if you can offer the lowest price or a top brand that everyone wants. But what if you don't? What if the client says no? In sales, rejection comes with the territory. You will hear no, and you will hear it frequently. It's normal. What's important is what you do …
Previous edition, 1st, published in 1997 ; William H. Lawrence's name appears first on the earlier edition.
The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship is frequently described as being u…
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers
Over the past decade Lean methods and tools have helped manufacturing organizations improve their productivity levels significantly by focusing on data, systematic elimination of waste, and improvement of flow. Today many nonmanufacturing organizations are applying the powerful …
Over the past decade Lean methods and tools have helped manufacturing organizations improve their productivity levels significantly by focusing on data, systematic elimination of waste, and improvement of flow. Today many nonmanufacturing organizations are applying the powerful …
"There is absolutely no excuse not to have acquired more of your ideal business right after you've read this book."--Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a gr…
Food Chains: From farmyard to shopping cart
Am 11.10.2011 hat die Europäische Kommission ihren "Vorschlag für eine Verordnung über ein Gemeinsames Europäisches Kaufrecht" und damit den Vorschlag für ein Optionales Instrument vorgelegt. Namhafte Autoren des europäischen Privat- und Wirtschaftsrechts analysieren in diesem t…