This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities…
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities…
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues i…
Service operations management
by Johnston, Robert, Shulver, Michael, Slack, Nigel, Clark, Graham
This textbook on service operations management provides a clear understanding of how service performance can be improved in organisations. It applies underlying theories to the real world challenges faced by service operations managers on a daily basis, by providing a diverse ra…
"Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved inorganisations. This textbook applies underlying theories to the real w…
"Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved inorganisations. This textbook applies underlying theories to the real w…
Service operations management
by Johnston, Robert, Shulver, Michael, Slack, Nigel, Clark, Graham
Service operations management
by Johnston, Robert, Shulver, Michael, Slack, Nigel, Clark, Graham
"Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved inorganisations. This textbook applies underlying theories to the real w…