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« A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industries Making up a significant part of the world economy, the service sector is a rapidly evolving field that is relied on to dictate the public's satisfacti…
A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industries. Making up a significant part of the world economy, the service sector is a rapidly evolving field that is relied on to dictate the public's satisfactio…
A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industries. Making up a significant part of the world economy, the service sector is a rapidly evolving field that is relied on to dictate the public's satisfactio…
"The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking …