« Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of Ameri…
"One Nation under Goods is a browser's paradise; to understand America's obsession with consumption, you need to make a trip to the mall with James Farrell as your guide." "This analysis of the hidden secrets of the shopping mall explains how retail designers make shopping and g…
"One Nation under Goods is a browser's paradise; to understand America's obsession with consumption, you need to make a trip to the mall with James Farrell as your guide." "This analysis of the hidden secrets of the shopping mall explains how retail designers make shopping and g…
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the …
The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--Now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Me…
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.
