Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, a…
Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, a…
How to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How do I re…
How to be a Successful Entrepreneur explains how to improve the odds of business success. It will help entrepreneurs steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses important decisions such as: How d…
Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies.
The "Business on a Shoestring" series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, re…
This open access book explores the experience of working as a craftsperson or designer maker in the contemporary creative economy. The authors utilise evidence from the only major empirical study to explore the skills required and the challenges facing contemporary makers in an …
This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspective…
This book addresses a selection of major topics in family businesses, namely 'managerialization and 'professionalization, succession, internationalization, access to financial markets, and how governance and control systems can help family firms respond to common problems inhere…
This book provides an extensive overview of family business-related topics such as context and uniqueness, lifecycle and ownership configurations, conflict management, corporate governance, succession challenges, internationalization, innovation, and socioemotional wealth. Each …
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Wor…