Social influence

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people behavior has a huge influence on everything we do, from the mundane to the momentous. Be…

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions i…

"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the wor…

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter futurePsychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the …