La 4e de couv. indique : "With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into seven…
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This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour ch…
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour ch…
Marketing peace for social transformation and global prosperity / Alexandru-Mircea Nedelea, Marilena-Oana Nedelea -- Peace marketing is an inordinate reflection of educational culmination : educational magnification is truly comm endable for peace marketing / Rudrarup Gupta -- P…
"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in pea…
"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in pea…
In American Catholic Hospitals, Barbra Mann Wall chronicles changes in Catholic hospitals during the twentieth century. Wall explores the Church's struggle to safeguard its religious values. As hospital leaders reacted to increased political, economic, and societal secularizatio…
This dissertation explores U.S. commercial marketing's influence on HIV prevention programming in Tanzania, particularly the practice of social marketing. Social marketing NGOs in Tanzania uphold the goal of creating commercial markets in condoms and promoting HIV prevention beh…
Uruguay has some of the strictest tobacco-control laws in Latin America. Despite this, youth smoking rates in Uruguay are amongst the highest in South America. Thus, it is important to identify strategies to prevent youth smoking in Uruguay. The current qualitative research stud…
This research is based on an agreed definition approved by the European Social Marketing Association (ESMA), Australian Association of Social Marketing (AASM), and the International Social Marketing Association (ISMA). It acknowledges that the creation of effective partnerships …
Background: The smoking rate among young Alaska Native adults (ages 19-29) in Southeast Alaska is 70% as compared to the statewide adult smoking rate of 21%, the Alaska Native adult rate of 41%, and the overall young adult rate of 32%. Southeast Alaska Regional Health Consortium…
The purpose of this study was to apply key elements of the social marketing framework to the design and implementation of (a) a church-based, culturally sensitive, web-based smoking cessation program for childbearing-aged African American women and (b) a non-church-based, cultur…
