Social marketing

SM

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah

fromFor dummies

0 Type: Book

Your business can't afford to be left behind, and if you need a guide through the social media maze, this book is just what you're looking for! Learn how to take full advantage of social media marketing while boosting your social media savvy.

SM

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah

fromFor dummies

0 Type: Book

"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and…

SM

Social media ROI: managing and measuring social media efforts in yo…

by Solis, Brian, Blanchard, Oliver

0 Type: Book

Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. You'll learn how to: align social c…

GA

Genetics as social practice: transdisciplinary views on science and culture

fromTheory, technology and society

0 Type: Book

This volume brings together contributions exploring the mutual relationships between genetics, markets, societies, and identities in genetics and genomics. It draws upon the recent transdisciplinary debate on how socio-cultural factors influence understandings of 'genetics2.0' a…

GA

Genetics as social practice: transdisciplinary views on science and culture

fromTheory, technology and society

0 Type: Book

This volume brings together contributions exploring the mutual relationships between genetics, markets, societies, and identities in genetics and genomics. It draws upon the recent transdisciplinary debate on how socio-cultural factors influence understandings of 'genetics2.0' a…

MC

Managing corporate social responsibility: a communication approach

by Coombs, W. Timothy, Holladay, Sherry J.

0 Type: Book

"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key …

RO

ROI of $ocial media: how to improve the return on your social marketin…

by Powell, Guy R., Groves, Steven, Dimos, Jerry

0 Type: Book

Introduce metrics to manage social marketing programs, to measure their success, and to diagnose underperforming elements.

RO

ROI of: how to improve the return on your social marketin…

by Powell, Guy R., Groves, Steven, Dimos, Jerry

0 Type: Book

"How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest ROI and least risk."

RO

ROI of $ocial media: how to improve the return on your social marketin…

by Powell, Guy R., Groves, Steven, Dimos, Jerry

0 Type: Book

How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Soci…

RO

ROI of Social Media: How to Improve the Return on Your Social Marketin…

by Groves, Steven, Dimos, Jerry, Powell, Guy

0 Type: Book

How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Soci…