"In a society that increasingly relies on social media technologies for many aspects of daily living, this book considers the impact of social media technologies on social work practice. Using specific examples, it discusses implications of the ongoing transformation of social w…
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"The internet and the mobile phone have disrupted many of our conventional understandings of our selves and our relationships, raising anxieties and hopes about their effects on our lives. This timely and vibrant book provides frameworks for thinking critically about the roles o…
"The internet and the mobile phone have disrupted many of our conventional understandings of our selves and our relationships, raising anxieties and hopes about their effects on our lives. This timely and vibrant book provides frameworks for thinking critically about the roles o…
In this book the authors describe the rise and fall of iCue and what it can teach us about new media, old media, education and the challenges of innovating in educational media.
Provides information on using the social networking site Twitter.
Presents a comprehensive guide to the online social networking site, including guidelines to creating a profile, finding friends, sharing media, and using Facebook applications and games.
Web 2.0 tools, including blogs, wikis, and photo sharing and social networking sites, have made possible a more participatory Internet experience. Much of this technology is available for mobile phones, where it can be integrated with such device-specific features as sensors and…
"The study and discussion of media is replete with talk of fans, loves, and favorites, but what of dislikes, distastes, and alienation? Dislike-Minded draws from over 200 interviews to probe what the media's failures and sore spots tell us about media culture, taste, identity, r…
"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues to give students a foundation in the principles of digi…
"A few generations ago, college students showed their romantic commitments by exchanging special objects: rings, pins, varsity letter jackets. Pins and rings were handy, telling everyone in local communities that you were spoken for, and when you broke up, the absence of a ring …
"In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age …
How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry:…
This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a company that has adopted social media intelligently & effectively, in a way that does not compromise the company's primary obligations as a corporation.