This book introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. It describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and tra…
This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becom…
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Jacket.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve …
"Reading aloud to and with young children is an experience that serves a variety of purposes. In Book Smart: How to Support Successful, Motivated Readers, the experience of reading together is used as a vehicle for discussing the varied yet interconnected language and literacy s…
"Reading aloud to and with young children is an experience that serves a variety of purposes. In Book Smart: How to Support Successful, Motivated Readers, the experience of reading together is used as a vehicle for discussing the varied yet interconnected language and literacy s…
Authored by two passionate psychologists and educators, Book Smart: How to Develop and Support Successful, Motivated Readers is a how-to guide rich with stories, lessons, activities, and ideas aimed at supporting reading development and addressing the broad range of interpersona…
Reading aloud to and with young children is an experience that serves a variety of purposes. In Book Smart: How to Support Successful, Motivated Readers, the experience of reading together is used as a vehicle for discussing the varied yet interconnected language and literacy sk…
Authored by two passionate psychologists and educators, Book Smart: How to Develop and Support Successful, Motivated Readers is a how-to guide rich with stories, lessons, activities, and ideas aimed at supporting reading development and addressing the broad range of interpersona…
Pioneering thinker in organizational communication David Boje here compiles a collection of new essays on the theme of 'antenarrative,' or non-linear narrative, as applied to organizations and business, bringing together different approaches and philosophical interpretations of …
