Stratégie d'entreprise

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This book will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explain how to manage these resources to reinforce your strengths and ameliorate your weaknesses. Written for managers of small to me…

Focuses on a key dynamic that is changing the business environment : the globalization of production, which has major implications for the growth prospects of small and medium-sized enterprises (SMEs) in Asia and the Pacific. Shows that the current global economic environment is…