Provides a solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. This title also provides instructors with new ways to assess student performance in the managerial economics cou…
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. …
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. …
"With Critical Thinking for Strategic Intelligence, Katherine Hibbs Pherson and Randolph H. Pherson have updated their highly regarded, easy-to-use handbook for developing core critical thinking skills and analytic techniques. This indispensable text is framed around 20 key ques…
Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it.
"What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure value used in every Toyota? When an earthquake in Taiwan shuts down chip manufacturers for Deli and Apple? When the U.S. Pacific ports are shut down during the Christmas rush? Whe…
"What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure value used in every Toyota? When an earthquake in Taiwan shuts down chip manufacturers for Deli and Apple? When the U.S. Pacific ports are shut down during the Christmas rush? Whe…
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area -- not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fr…
