Discover the hidden secrets of mass appeal ... and use them to create unbreakable allegiance for products, people, and ideas!
"Based on extensive sociological, biological, and anthropological research, Instant Appeal reveals the eight primal factors that trigger responses deep in our DNA and cause us to develop an unwavering allegiance to a product, a person, or a cause. These universal codes of appeal…
Discover the hidden secrets of mass appeal ... and use them to create unbreakable allegiance for products, people, and ideas!
Because you can't possibly know exactly what will motivate every student, it's vital to have a reliable blueprint and a set of strategies that are proven to work across a broad spectrum of students. That's why you need this book from a teacher and psychologist with over 30 years…
"Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot. The first bo…
Exploring whether a universal beauty standard exists, Hamermesh illustrates how attractive workers make more money, how these amounts differ by gender, and how looks are valued differently based on profession.
Demonstrates how society favors the beautiful and how better-looking people experience startling but undeniable benefits in various aspects of life. This title shows that the attractive are more likely to be employed, work more productively and profitably, negotiate loans with b…
Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot. The first boo…
Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot. The first boo…
Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot. The first boo…