"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes…
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes…
In this work, Metzler describes highly effective information retrieval models for both smaller, classical data sets, and larger Web collections. In a shift away from heuristic, hand-tuned ranking functions and complex probabilistic models, he presents feature-based retrieval mod…
Ch. 1. New perspectives on Web search engine research / Dirk Lewandowski -- ch. 2. The many ways of searching the Web together : a comparison of social search engines / Manuel Burghardt, Markus Heckner, Christian Wolff -- ch. 3. Local Web search examined / Dirk Ahlers -- ch. 4. …
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and B…
