Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies…
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- U…
"In the 1930s, menthols were 3% of the smoking market but by the 1970s, they accounted for a quarter and climbing. What explains this rise? Moreover, how did it happen that early into the new millennium an estimated 75% of Black smokers, compared to 30% of white smokers, chose m…
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem…
This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie He…
This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall…
This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie He…
This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall…
This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie He…