"Preface Operations research has been adapted by management science scholoars to manage realistic problems for a long time. Among these methods, mathematical programming models play a key role in optimizing a system. However, traditional mathematical programming focuses on singl…
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics: meas…
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot t…
by Bari, Anasse, Chaouchi, Mohamed, Jung, Tommy
fromFor dummies
La 4è de couverture indique : "Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. You'll learn to prepare and process your data, c…
"Management is a powerful mode of thought and code of conduct in the modern world, closely associated with the American way and a natural extension of economic progress. This is a book about the history and development of management and managerial rationality in the United State…
