Marketing research

Marketing research

by Burns, Alvin C.

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Title Statements

  • Full title :Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

Edition Statements

  • Publication Date:2017
  • Edition:8th ed., global ed

Publication Statements

The Physical Object

  • Description:489 p. : : ill.

Edition Identifiers

  • ISBN:1292153261, 9781292153261
  • oclc:on1041229805

Subjects

Enquêtes économiques Études de marché Manuels d'enseignement supérieur Marketing Recherche Techniques quantitatives de gestion

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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