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« Ce manuel propose une synthèse pluridisciplinaire du commerce électronique, envisagé ici comme un véritable projet managerial. L'accent est mis sur les entreprises impliquées dans les échanges commerciaux en ligne (industriels, distributeurs physiques, pure players), les diffé…
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background s…
La 4e de couv. indique : "Personne n'est à l'abri. Solange était persuadée d'avoir fait une bonne affaire, tout comme Dominique d'ailleurs, mais ils ont vite déchanté. Marianne, elle, pensait avoir trouvé le grand amour mais son prince n'avait en fait rien de charmant. Adopter u…
Shopping 3.0: shopping, the Internet or both?
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Type: Book
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be …
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto fo…
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be …
Shops are facing tough times: recession, local legislation, parking problems, competition from the Internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is th…