La 4e de couv. indique : "Personne n'est à l'abri. Solange était persuadée d'avoir fait une bonne affaire, tout comme Dominique d'ailleurs, mais ils ont vite déchanté. Marianne, elle, pensait avoir trouvé le grand amour mais son prince n'avait en fait rien de charmant. Adopter u…
Shopping 3.0: shopping, the Internet or both?
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be …
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto fo…
Customers don't come into a shop because they have to, because they have no choice; they enter a shop voluntarily because it's is practical or attractive or fun! Shops are not yet written off and retailers are not practicing an ancient craft, but there is a lot that needs to be …
Shops are facing tough times: recession, local legislation, parking problems, competition from the Internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is th…
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is …