Service work: critical perspectives
"Everyday, we are bombarded with advertising images of the smiling service worker. The book is written with the aim of focusing beneath the surface of these fairytale images, to seek out and understand the reality of service workers' experience. Within the sociology of work and …
Services trade policies and the global economy
This is service design thinking: basics-tools-cases
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service d…
Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer…