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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates o…
Dan Hill is a recognized authority on the role of emotions in consumer behaviour, and an expert in facial coding. He is the founder / president of Sensory Logic, a scientific, research-based consultancy that specializes in helping companies to enhance it's 'sensory-emotional con…
