Food tourism: a practical marketing guide
by Smith, Stephen, Stanley, John, Stanley, Linda
Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry.
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher Nation…
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher Nation…
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current rece…
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. (Midwest).
"The Routledge handbook of tourism cities" presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book expl…