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Handbook of research methods in consumer psychology
0
Type: Book
Using market knowledge
0
Type: Book
High concept: movies and marketing in Hollywood
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Type: Book
Marketing management
by Kotler, Philip, Keller, Kevin Lane, Hansen, Torben, Goodman, Malcolm, Brady, Mairead
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Type: Book
ǂThe ǂSage handbook of marketing ethics
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Type: Book
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful compan…
