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Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and i…
Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and i…
"It is an essential text for everyone in our industry, but because of its practical approach and the breadth of its coverage, it has now become the core text for the Institute of Sales Promotion's highly-regarded Diploma in Promotional & Interactive Marketing, "--Annie Swift, Ch…
This well-established book covers all the stages of creating and implementing innovative and successful sales promotions for competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The fifth edition exp…
This book discusses the role of advertising and promotion in modern marketing. It explains how to effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs. Topics covered include advertising, consumer behaviour, communications, marketing, sale…
"To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Pers…
