Ventes -- Promotion

Marketing communications: discovery, creation and conversations

by Fill, Chris, Turnbull, Sarah, (Lecturer)

0 Type: Book

<![CDATA[ This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from …

Marketing communications: discovery, creation and conversations

by Fill, Chris, Turnbull, Sarah,, Dr

0 Type: Book

This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergradu…

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually c…

Communication marketing: une perspective intégrée

by Belch, George E., (George Edward), Belch, Michael A., Balloffet, Pierre, Guolla, Michael Angelo, Coderre, François

0 Type: Book

Communication marketing poursuit, au fil des éditions, un objectif ambitieux : initier les étudiants à un domaine en constante évolution. De nos jours, il existe une foule de médias qui rivalisent tous pour capter l'attention des consommateurs ou des citoyens : la publicité et l…

Advertising, promotion, and other aspects of integrated marketing communications

by Andrews, J. Craig, Shimp, Terence A.

0 Type: Book

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING…

Advertising, promotion, and other aspects of integrated marketing communications

by Andrews, J. Craig, Shimp, Terence A.

0 Type: Book

Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sale…

Advertising: an integrated marketing communication perspective

by Belch, George E., (George Edward), Belch, Michael A., Kerr, Gayle, Powell, Irene, Waller, David

0 Type: Book

The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to …

Advertising and promotion: an integrated marketing communications perspective

by Belch, George E., (George Edward), Belch, Michael A.

0 Type: Book

This work reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.