It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in politic…
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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
"John F. Kennedy owed his victorious bid for the presidency - as well as his success in implementing new military and economic policies while in office - largely to his ability to exploit fears of an alleged Soviet strategic superiority, famously known as the "missile gap." Capi…
"John F. Kennedy owed his victorious bid for the presidency - as well as his success in implementing new military and economic policies while in office - largely to his ability to exploit fears of an alleged Soviet strategic superiority, famously known as the "missile gap." Capi…
Here is a fascinating behind-the-scenes look at what PACs want from Congress and how they go about getting it. Everyone agrees that in politics "money talks" and that political action committees (PACs) have transformed our system of campaign finance. But what exactly do the PACs…
Baumgartner analyzes the organization and operation of modern presidential campaigns by examining the personnel, resources, and activities of both party and candidate organizations throughout the process of presidential selection in the United States, Russia, and France. He adds…
Baumgartner analyzes the organization and operation of modern presidential campaigns by examining the personnel, resources, and activities of both party and candidate organizations throughout the process of presidential selection in the United States, Russia, and France. He adds…
"This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage…
"In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" …
"In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" …
Seib examines the ethical issues underlying the volatile relationship between journalists and politicians. It provides an inside look at how reporters and candidates do their jobs. From the screening process news organizations use to decide which candidates to cover, to the trut…
