"Steven Spielberg. Vincent Van Gogh. David Bowie. A few examples of superstars in film directing, painting and music for which interest in and study of has yet to decline. Now, as game studies is becoming more of a mainstay in academia, there is a great need to uncover the maste…
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"The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the mark…
"This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril ... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also pr…
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the marke…
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. This is the first major study of brands and gaming and shows huge opportunities for brand development.
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950's and ending with its swan-song, the Dreamcast, in the early 2000's, this is the complete history of Sega as a console maker. Before home computer…
Service games: the rise and fall of Sega
by Williams, Kevin, Pettus, Sam, Muñoz, David, Barroso, Ivan
0
Type: Book
« Starting with its humble beginnings in the 1950's and ending with its swan-song, the Dreamcast, in the early 2000’s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the internet and social networking, and before mo…
Service games: the rise and fall of Sega
by Williams, Kevin, Pettus, Sam, Muñoz, David, Barroso, Ivan
0
Type: Book
"New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950's and ending with its swan-song, the Dreamcast, in the early 2000’s, this is the complete history of Sega as a console maker. Before home compute…
