Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. Brings together the variety of…
This title offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, it is the perfect…
The Digital Innovation Playbook is the essential exercise book for founders, doers and managers. With its unique framework and its many tools and methods, it allows for successful digital innovation development everywhere and anytime. It shows the best possible tactical moves fo…
In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their …
The Routledge Handbook of Language and Professional Communication provides a timely overview of the field of professional communication with a clear focus onlanguage. Encompassing a widerange of approaches, the Handbook presents an intergrated approach to professional communicat…
