"After the reelection of George W. Bush in 2004, the "God Gap" became a hotly debated political issue. Religious voters were seen as the key to Bush's victory, and Democrats began scrambling to reach out to them. Four years later, however, with the economy in a tailspin on elect…
"After the reelection of George W. Bush in 2004, the "God Gap" became a hotly debated political issue. Religious voters were seen as the key to Bush's victory, and Democrats began scrambling to reach out to them. Four years later, however, with the economy in a tailspin on elect…
"This book offers content analyses of candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases …
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US…
This fascinating history offers, for the first time, a genuinely informative inside look into the origins of the presidential debates and the many battles--both legal and personal--that have determined who has been allowed to debate and under what circumstances.
"A probing and illuminating analysis of current state of American politics, focusing on Donald Trump's lie about election fraud, by the White House Bureau Chief of Politico and the host of MSNBC's Way Too Early Donald Trump first tried it out in 2016, at an August rally in Ohio.…
In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelbe…
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rig…
In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelbe…
