"As they have every four years since 1992, James W. Ceaser and Andrew E. Busch--joined in 2008 by John J. Pitney Jr.--once again provide the most comprehensive and authoritative account of the national election, including the presidential nomination process and election and cong…
"As they have every four years since 1992, James W. Ceaser and Andrew E. Busch--joined in 2008 by John J. Pitney Jr.--once again provide the most comprehensive and authoritative account of the national election, including the presidential nomination process and election and cong…
The economy is a key issue in every national election, and the US election of 2020 is no exception. Candidates campaign on economic miracles, but without context it can be difficult to distinguish the ideas that lead to a strong economy from those destined to fail. This book pro…
In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands…
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Di…
A member of the Obama campaign's New Media Team provides the ultimate social marketing case study! Explores the rationale behind MyBO, social networking profiles, and how the campaign organization was designed to expand from the center into the heart of the grassroots movement.
From the publisher. With the 2012 presidential election upon us, will voters cast their ballots for the candidates whose platform and positions best match their own? Or will the race for the next president of the United States come down largely to who runs the most effective cam…
