"When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, …
"Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are go…
"When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, …
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more…
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more…
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more…
