A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak direc…
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition…
Increasing Student Engagement and Retention in e-Learning Environments: Web 2.0 and Blended Learning Technologies examines new research on how online and blended learning technologies are being used in higher education to increase learner engagement in an era of increasing techn…
Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environme…
Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environme…
Web 2.0 for scientists and science 2.0
Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environme…
Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environme…
Folksonomies: indexing and retrieval in Web 2.0
Kollaborative Informationsdienste im Web 2.0 werden von den Internetnutzern nicht nur dazu genutzt, digitale Informationsressourcen zu produzieren, sondern auch, um sie inhaltlich mit eigenen Schlagworten, sog. Tags, zu erschließen. Dabei müssen die Nutzer nicht wie bei Biblioth…
Folksonomies: indexing and retrieval in Web 2.0
Folksonomies: indexing and retrieval in Web 2.0
Kollaborative Informationsdienste im Web 2.0 werden von den Internetnutzern nicht nur dazu genutzt, digitale Informationsressourcen zu produzieren, sondern auch, um sie inhaltlich mit eigenen Schlagworten, sog. Tags, zu erschließen. Dabei müssen die Nutzer nicht wie bei Biblioth…
"This book delivers insights into typical applications of Folksonomies, especially within Collaborative Information Services, and discusses the strengths and weaknesses of Folksonomies as tools of knowledge representation and informaiton retrieval. Moreover, it aims at providing…
Folksonomies: indexing and retrieval in Web 2.0
In Web 2.0 users make heavy use of collaborative information services to create, publish, and share digital information resources. They also index and represent these resources via their own keywords, called tags. The sum of this user-generated metadata is also called a ‘folkson…
Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. You'll learn how to: align social c…