"Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimizati…
"Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social…
Only one generation in history (ours) will experience life both with and without the Internet. For everyone who follows us, online life will simply be the air they breathe. Today, we revel in ubiquitous information and constant connection, rarely stopping to consider the implica…
With the vast majority of Facebook users caught in a frenzy of 'friending', 'liking' and 'commenting', at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Caus…
With the vast majority of Facebook users caught in a frenzy of 'friending', 'liking' and 'commenting', at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Caus…
In Making is Connecting, David Gauntlett argues that, through making things, people engage with the world and create connections with each other. Both online and offline, we see that people want to make their mark on the world, and to make connections.
"Is the internet a suitable linguistic corpus? How can we use it in corpus techniques? What are the special properties that we need to be aware of? This book answers those questions. The Web is an exponentially increasing source of language and corpus linguistics data. From user…
