From imagination to innovation: new product development for quality of life by Samli, A. Coskun 0 Type: Book
The power of product platforms: building value and cost leadership by Meyer, Marc H., Lehnerd, Alvin P. 0 Type: Book
The strategy of global branding and brand equity by Lee, Alvin, Mizerski, Richard, Yang, Jinchao, Lambert, Claire M. 0 Type: Book
Open innovation: new product development essentials from the PDMA by Griffin, Abbie, Durmusoglu, Serdar S., Noble, Charles H. 0 Type: Book
New product development in textiles: innovation and production by Horne, Lena fromWoodhead publishing in textiles 0 Type: Book
