Thesiss

This research examines the role of different cultural orientations (horizontal and vertical individualism and collectivism) in women's attitudes toward breastfeeding promotional campaigns, and the effects of culturally customized advertisements on the intention to breastfeed amo…

There has been a lot of research completed on advertising strategies in specific countries, but little research has been done to explore advertising strategies of a single company across different countries. This study sought to discover what trends existed in Coca-Cola's global…

Contemporary instances of racially charged product imagery are deeply intertwined with history. Products like “Aunt Jemima”, “Uncle Ben’s Rice”, or the indigenous peoples portrayed on “Land O’ Lakes” butter affects perception of race, class, and gender. The continued existence o…

Government sponsored propaganda and privately funded magazine advertisements contributed to and helped shape the decisions made by Americans throughout the twentieth century. This thesis analyzes the historical overlap of various forms of mass communication produced for American…

This dissertation examines the discourse of Egyptian newspaper advertisements, and describes its particular linguistic characteristics. The study is timely because of contemporary developments in Egypt, as the economy is becoming increasingly privatized and hence advertising nee…