This dissertation chronicles battles over the U.S. Federal Trade Commission's regulatory powers, which took place from 1969 through 1980. Following a scathing report by consumer activist Ralph Nader, Nixon revitalized what had come to be known as “the little old lady of Pennsylv…
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Advertising researchers have long been concerned with the relationship between values and advertising. Many have argued that advertisements reflect a culture's values, while others have argued that advertisements create cultural values. This dissertation addresses four questions…
The study focused on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In or…
This study examines the impact of the introduction of new media technologies in Saudi Arabia on the country's advertising revenue. The study uses trend and functional analysis in evaluating data on the allocation of advertising revenue to various media. While the percentage of t…
The purpose of this thesis is to examine the process of creativity in advertising from a practice-based perspective and illustrate the dynamics and relations between practices that can constitute this phenomenon. A nine month long ethnographic study was conducted in the context …
The notion that value creation occurs within the boundaries of an organisation is increasingly being challenged (Normann and Ramírez, 1993; Prahalad and Ramaswamy, 2004b; Vargo and Lusch, 2008a) and it is now widely acknowledged that value is co-created through interactions with…
The present dissertation investigates the role of television advertising in shaping the cultural values of the Italian society in the circular process of mirroring pre-existing societal values yet inducing new ones, thus contributing to its evolution. It questions its role withi…
Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardizati…
The basic goal of the dissertation is to understand how different institutional settings, technologies and social preferences could foster different, rival, or complementary organizational forms. The first essay argues that as a consequence of generalized increasing returns to s…
This thesis analyzes the relationship between news items and advertising materials published on the front pages of two Kuwait daily newspapers, i.e., Al-Qabas and Al-Watan. These two newspapers were selected as they represent two different political and social views in the Kuwai…
Scope and method of study. This study analyzes Kazakhstan's 2006 advertising campaign. The purpose of the campaign was to combat the movie Borat: Cultural Learning of America for Make Benefit Glorious Nation, create a positive image of Kazakhstan in the wake of President Nazarba…
the expansion of print media and cultural nationalism in Canada was fortuitous for the Seagram Company who linked promotions of Canadian whisky to the evolving nation-building effort. Seagram's advertisements appearing in popular magazines, as well as branded material culture, h…
This doctoral dissertation examines the measurement and identification of share price misvaluation using two prominent models. It also examines the role of equity misvaluation in the context of a number of corporate events. The first essay examines abnormal returns surrounding t…
There has been a lot of research completed on advertising strategies in specific countries, but little research has been done to explore advertising strategies of a single company across different countries. This study sought to discover what trends existed in Coca-Cola's global…
This qualitative research aims to explore the advertising industry in Saudi Arabia, with an in-depth look into the women employees in advertising agencies. It examines Saudi women that have entered this dynamic work environment, and what struggles they face to succeed in an adve…
Pure Michigan Hunt (PMH) is a new multi-species drawing that offers its three winners a license to hunt elk, black bear, antlerless deer, spring and fall turkey, and waterfowl. Building awareness, interest and participation in the drawing is vital to the success of the campaign.…
Meta fetişizminin hüküm sürdüğü toplumlarda ihtiyacın karşılanması ikincil düzeye taşınarak –mış gibi ihtiyaç görüngüleri oluşturulmaktadır. Bu yapay ihtiyaçların tüketim döngüsüne sokulması, üretimin tüketim tarafından ikame edilmesi de postmodern evrimsel sürecin başat özellik…
Günümüzde şirketler, ürün ve marka tanıtımlarını daha kolay bir şekilde tüketicilere ulaştırmaya başlamıştır. Bunun nedeni ise televizyonun ve buna bağlı olarak televizyon reklamlarının gelişimi ve yaygınlığıdır. Televizyonda yayınlanan reklamlar çeşitli şekillerde oluşturulmakt…