Thesiss

The notion that value creation occurs within the boundaries of an organisation is increasingly being challenged (Normann and Ramírez, 1993; Prahalad and Ramaswamy, 2004b; Vargo and Lusch, 2008a) and it is now widely acknowledged that value is co-created through interactions with…

Faith based organizations (FBOs) have failed to engage their millennial members at the same level they have engaged the previous generations. FBO leaders who fail to engage millennials are at risk of not fulfilling their mission. Grounded in the value cocreation model, the purpo…

The purpose of this dissertation is to understand how market rituals spread within and between distinct cultural contexts, and how this process occurs in value co-creating service ecosystems. By integrating service-dominant (S-D) logic and the markets-as-practice framework, this…