Local retail jewelry leaders of Saudi Arabian (S.A.) small to medium enterprises (SMEs) have struggled to survive through declining profits and increasing business foreclosures, thus threatening the sustainability of the Saudi retail sector and the Saudi economy. A globalization…
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The growth of consumerism has meant that individuals are increasingly using possessions as a means of developing their personal identities and forming social connections. Specifically, the consumer culture has seen the increase of brands and branded goods as marketers attach emo…
The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions …
Chief Executive Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager 'brands' and the corporate brand of the organisation they represent. Since stakeholders associate the CEO'…
This dissertation is an examination of the branding of four Jesuit universities in the United States. From their rich traditions and distinctive Catholic education, Jesuit institutions hold a unique space in the marketplace of higher education. The purpose of this study is to un…
Intervening in the tendency to analyze recent war media on purely ideological grounds, "Framing the Fight: Post-9/11 Warfare and the Logistics of Representation," puts theories of affect and governmentality in conversation, while asserting the value of industries studies as a wa…
Western popular culture often suffers from a lack of understanding of religious doctrine and tradition. A 2010 U.S. Religious Knowledge Survey conducted by the Pew Research Center showed that the level of American religious illiteracy is extremely high: 45% of Catholics in the U…