Thesiss

This thesis explores how ideas of sustainable food consumption are conceptualised and rhetorically contextualised by UK stakeholders such as businesses and NGOs. Drawing on discourse studies, sustainable consumption is considered as a contested field, pertaining to a variety of …

The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions …