Thesiss

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardizati…

The African American church’s (historically referred to as the "Black Church”) significance and role in the history of the African American culture, life, experiences, and community cannot be overstated. Using its faith, religiosity, and resource of volunteers, the Black Church …

This study explored the personal experiences of three generations of Pakistani Americans with an aim to understand the contributing factors to their cultural identity and meaning of their experiences. The ecological counseling approach (Conyne & Cook, 2004) was the theoretical f…